Internet Marketing

The Secret To Twitter

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From http://www.Facebook.com/UnMarketing The real secret to Twitter is not how much you tweet, it’s what.

This is very down-to-earth. Love it.

Some notes:

tweetstats.com – not followers, or retweets. Rather, how many tweets are replies?
User cloud. “Thanks,” “great,” “good.”

Gotta give this guy a backlink: www.UnMarketing.com

Why YouTube Doesn’t Have SEO Friendly URLs, Lighttpd (Lighty) and What Google Has Done

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Google is the well-known Search Engine giant out there. The company provides relevant search engine results to those seeking info. An SEO knows that to be placed on Google’s search results pages they need to optimize their web-pages for Google. One of the most crucial elements is in having an SEO-friendly URL. Enter YouTube.

YouTube: Google’s New Video Toy

Google bought YouTube for $1.5 billion in 2005 since it was the most wide-spread video streaming sites back then, arguably moreso than Google Video. Widely criticized, Google showed everyone up by creating one of the most widely-marketed video streaming sites on the planet. They had an interest in getting YouTube videos to the top of search results. However, YouTube pages, while they have strong support for header and meta description tags, as well as a content area, surprisingly lack the capacity for SEO-friendly URLs!

 

Reason for this: Lighttpd (Lighty)

Believe it or not, the answer is a very simple one: the website Youtube, when it initially was built, was built on a Linux server with a different web server than Apache. They built it using lighttpd, also known or “Lighty.” This was done because Lighty is a fast server that streams videos at a noticeably quicker speed than Apache can. However, it comes at a cost: SEO friendly URLs cannot be generated using an .htaccess file since Lighty doesn’t support .htaccess files! Only Apache does.

 

What Google Has Done: Blended Search Results

However, Google invested $1.5 Billion into YouTube to not see it flounder. While Google “owns” their search engine, they cannot simply take a URL to the first page from regular results. With their complex search algorithm, it’s not that simple.

Enter Blended Search Results (I’m thinking right now about the show “will it blend?”). Google came out with blended search results which included videos. From there YouTube videos became more preferential as apparently the URL name does not get counted in the video search results. Soon enough, Google Maps, news feeds, and yes, twitter showed up in the blended page 1 of Google’s precious search results page.

Extra: YouTube Cookies are tied into a Google URL

One more free  secret about YouTube. Have you ever noticed that when signed into Google, you need to sign in “special” for YouTube? Also, why is it that with the new multiple user accounts you can only get one YouTube session? The answer is that when you sign into Google, a cookie for “www.google.com” as everything points to “www.google.com/accounts.” Therefore, to get YouTube access (also some other services like analytics.google.com since it’s not “www”) you need to click “sign in” and it does it automatically. For this reason alone, applying multiple accounts to YouTube would be too complicated as it’s already not the same URL!

Unless the internet changes, the above will always stay the same.

Marissa Mayer, Former Google Exec, Becomes CEO of Yahoo! While Expecting a Baby – Some Thoughts

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Yahoo CEO Marissa Mayer

Marissa Mayer poses at Google’s Mountain View, California headquarters, in this February 24, 2009 file photo. (Source: REUTERS/Noah Berger/Files)

Marissa Mayer, former Google executive and project manager of some of Google’s most well-known products, became CEO of Yahoo! on July 16th, effective the following day, while expecting a baby due in October.

With regards to becoming the new CEO of Yahoo at age 37 (currently the youngest CEO for a Fortune 500 company) I would like to share some personal thoughts here:

Can she handle the stress and challenge

There is no doubt that Marissa Mayer can handle the stress of being a top executive of arguably the largest internet company in the world. However, the question comes down to whether she can go from working in a successful company with lots of money (though she started working there as employee #20 in 1999) to trying to restore the dignity to a formerly-successful company barely gasping for air. If track records say something, she will be the sixth one in five years trying to do this, and that’s not to say that the previous five Yahoo! CEO’s were incompetents. Not only that, she will be managing well over 10,000 people whereas before the most she ever managed was in the lower thousands. She may have the nerves of steel, having been known to work 130-hour long work weeks, but it will be a real test for her to see if she doesn’t mentally “break” from having to put out fires. From personal experience in fighting more fires than getting real work done, I can attest that this is a very different kind of “work.”

Is she trying to form a merger with Google, or has she gone to the other side for good?

This is a question that, as absurd as it sounds, needs to be asked. “Gotta ask the question.” One wonders if Sergey Brin and Larry Page look beyond the almighty dollar these days and would want to partner with Yahoo! now that Marissa Mayer is in charge. Or, are the wounds too deep to heal, even with time?

Has she been lured to the dark side?

It seems that, in a way, yes, she has. Marissa Mayer has supposedly joined Yahoo! for one reason: POWER. She had advanced to a certain point with Google in 2009 and 2010, but in 2011 she was passed up for an important promotion and, while her products were being showcased by Google in the past, in recent months this has not been the case. She realized that she had hit a glass ceiling and needed to move on. Therefore she needed to join the “dark side” of the Yahoo/Microsoft/Facebook alliance to advance in power at a relatively young age.

What will be the focus of Yahoo!? Search?

This will likely be Marissa Mayer’s biggest challenge. I personally cannot see Yahoo! at this stage succeeding in Search. First of all, Bing now powers it. Second, Google’s constant changing of their algorithm puts them light-years ahead in terms of Search. Thirdly, it’s “been done before.” Fourth, the timing of entry is way too late and companies trying to compete before have been made to look bad (remember Cuil? thought so). Fifth, Search was the primary topic of both Sergey Brin’s and Larry Page’s research papers at Stanford when they were going for their PHD’s.

Also, I can state from past experience in running Paid Search campaigns for both Google and Yahoo/Bing is that, while one can get clicks for Bing at a fraction of the cost of Google Adwords, you generally get much fewer clicks as nobody seems to care to search on Yahoo/Bing, even with the ad on the very top of the page.

With other products it will be interesting. Yahoo! Mail is now one of the most-hacked systems, however, there’s always Yahoo! Games, Flickr, and Finance. Why Yahoo! gave up Delicious to Google in the past is anyone’s guess. Therefore it will be interesting to see what Yahoo’s focus will be as right now, there doesn’t seem to be any.

Is Yahoo looking to grow, or are they trying to buy out as high as possible?

As soon as Marissa Mayer was appointed at the helm, Yahoo’s stock rose to $15.60 (at the time of this posting it’s at $15.92) and one wonders if Yahoo appointed her in order for employees and shareholder to redeem their stock holdings as high as possible and cut their losses. No clue, but that’s what it would seem from the surface if for no other reason.

How will Junior be managed?

That is the question every mother has to figure out: How will she manage the challenge of raising a child in a loving, caring manner while going nuts trying to figure out this whole Yahoo! thing? Who will the child grow up saying “Mama” to, his/her mother or the full-time babysitter that’s expected to be hired for the job? Or, will Zachary Bogue be the stay-at-home-dad (part-time or full)? Only time will tell.

Has Google Become Evil?

Google’s famous motto has always been in the past to “do no evil.” However, one must wonder if that still is the case. Google has always explained that their primary objective here was to improve search and nothing else. However, the company’s grown so large that this needs to be questioned.

Marissa Mayer may have left because Google denied her a huge promotion. Could there have been something deeper? Something that the top execs at Google may have wanted to hide from her? Or was she too much of a security risk to continue having at Google? In any case, Yahoo now has someone that can easily give away parts of Google’s special sauce to Yahoo and that might turn out to be the beginning of the end for Google.

The following Google documentary video was launched 6-7 years ago. In the video, someone asked Marissa Mayer, at the time the Vice President of Search Product and User Experience at Google, why people should feel Google can be entrusted with personal information. Later, Ms. Mayer was asked how people would react to the knowledge that their “privacy” information can be divulged to the US government. In each case, Ms. Mayer looked clearly flustered. It’s worth the time to look at her reactions on the video clip. Especially take note on minutes 23:00 through 26:00.

Conclusion

What’s more to say? On one hand, congratulations to Marissa Mayer’s recent appointment, though many in the tech world likely are shocked at this recent development. Still, there are many things “under the hood” that we may never really know about until events unravel. It’s too early to tell from here.

 

Google Adwords Client Accounts Are Down Today???

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Since this morning we discovered that Google Adwords’ user interface was down and has not gone back up yet. This is very surprising considering Google’s relatively optimal uptime.

This is not like Google. Hopefully Adwords will be up shortly.

***UPDATE***

For some reason, Adwords will only work when you restart your computer.

The tweet: “@rafihecht I reset my computer and it works just fine now.”

I restarted my machine just now and it works well! Kudos to Shauna Mazkenzie on Twitter (@MsShaunaMack) for that info!

***END UPDATE***

 

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Infographic: How Badly Do We Behave on Social Media?

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Where have you seen the most offensive stuff – Reddit, YouTube or Facebook? I’m sure most of you would guess YouTube, where people are hidden behind anonymous IDs and have zero reason to hold back on their worst thoughts. A great social experiment will one day be done comparing our sentiment on the various social networks, but until that day we have a smart study by Salesforce Rypple which looks at our behavior on social media.

There are a few shockers – 44% of adults encounter “mean or cruel behavior” on social networks “once in a while,” while 41% of teens will “sometimes” tell an offensive person to stop when they see the activity. Most uplifting is that 79% of teens will never join in the mean or offensive behavior once it’s started. There are some good stats in here.


Kudos to Rypple for the insight.

The Oatmeal Fights Legal Threat, Raises $20,000 in an Hour

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Image Courtesy of TheOatmeal.com. What, do you think I would stoop so low as to not give credit where credit is due? If so, then you know me too well! 🙂

Rule #1 with the Web: Don’t mess with the Oatmeal.

Almost a year ago, the wildly popular comics artist, whose real name is Matthew Inman, wrote an angry blog post against humor aggregator website FunnyJunk, deriding the platform for allowing (and ad-serving) uncredited images of his work.

FunnyJunk fired back Monday with a letter claiming defamation — and asked for $20,000 in damages.

Naturally, Inman then wrote an even angrier blog post that annotates the legal request. In addition to calling the claims “fiction” and the lawyer, media attorney Charles Carreon, a “jackass,” he carefully detailed his plan to respond to the letter:

  1. I’m going to try and raise $20,000 in donations.
  2. I’m going to take a photo of the raised money.
  3. I’m going to mail you that photo, along with this drawing of your mom seducing a kodiak bear
  4. I’m going to take the money and donate one half to the National Wildlife Federation and the other half to the American Cancer Society

In just over an hour, “Operation: Bearlove Good. Cancer Bad” already reached its $20,000 goal on IndieGoGo and is still climbing. At time of writing, the figure has broken past the $30,000 mark and is growing like crazy.

“Holy s*** $20,000 in 64 minutes! YOU PEOPLE ARE AMAZING,” writes Inman on his fundraiser page.

Thanks to Mashable for the leak.

New York – 5 Ways To Control Your Privacy On Google

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(Credit: Jae C. Hong/Associated Press)

New York – Like it or not, your relationship with Google is becoming a lot more intimate.
The company recently expanded its ability to combine data from its various services to create a highly detailed profile on you.
Google says it’s doing that to simplify its privacy policy and improve your experience on sites such as Gmail, Picasa, Google Plus and YouTube. But there’s a reason business reason, too. Google gets a chance to use the data it collects to tailor ads that align more precisely with your interests, and those personalized ads are among the most lucrative for the company.
Many privacy groups complain that Google is forcing you to accept these changes. The European Union is investigating whether the new approach violates its data-protection rules.
Before getting too worked up, it’s important to understand what’s happening.
Google has long monitored its users in order to target advertisements. If you’ve been reading a lot of news articles on golf, don’t be surprised to see golf products pitched in graphical, display ads as you move across the Web. Google identifies you not by name, but by a string of characters attached to your Web browser. Google also promises not to target ads based on sensitive attributes such as sexual orientation, religion and serious health conditions.
Advertisement:

Google also keeps logs of your searches and other activities, partly as feedback to improve services, the company says. Those logs don’t have your name, but rather a numeric Internet address associated with your computer and the same browser-based characters used for ads. That Internet address also gives Google your approximate location, so a search may return local plumbers and not those 500 miles away.
Things change when you sign into a Google account — the kind you have for Gmail. When you do that, Google will have personal attributes such as your name, address and a list of friends. The new policy gives Google more ability to combine such data from e-mail, YouTube, search and other services, beyond the limited rights it had in the past.
Keep in mind that as much as Google makes promises to guard data about you, it’s legally bound to respond to subpoenas and other government requests. That’s no different from policies at Facebook, Yahoo and other websites. This was the case with Google’s old policy as well.
I find no reason to be paranoid online, but it’s best to know what’s happening so you can take appropriate precautions if you feel the need. I really don’t care if Google’s ad system mistakenly thinks I’m a teenage girl because I search for the latest on ABC Family’s “Pretty Little Liars.” But I’d care if ads popped up on my work computer based on a job search I might have done at home the night before.
Here are five things you can do to guard your privacy:
Manage your sign-ins
Remember, the new policy affects what happens when you sign in. You can avoid a deeper level of tracking and personalization simply by not signing in.
Of course, some services such as e-mail and photo sharing on Picasa do require signing in. You can get around that by using different browsers to keep your identities separate. You could, for instance, use Google’s Chrome to sign in for e-mail and Firefox to sign in under a different account for YouTube. You could then use Microsoft’s Internet Explorer to search the Web without signing in. That way, Google will see you as three different people and not link your activities.
If you want to stick with one browser, one approach is to use other providers such as Microsoft’s Bing for search and Yahoo’s Flickr for photos.
Keep in mind that Google still collects data about your use when you’re not signed in, but it won’t have as much information on you.
Review what Google knows
Google makes it easier than many other services to see what it knows about you.
Start with the Dashboard at http://google.com/dashboard. You’ll have to sign in to use it. Go through each service to make sure it’s up to date. On the right columns are links for managing your settings and profiles.
If you’ve enabled a feature called Web History, check the lists of past searches and delete any you don’t want Google to remember. You can suspend recording by visiting http://google.com/history.
Part of what’s changing is that Google will now be allowed to use your Web history to suggest videos you might like to see on YouTube. So if I’ve visited a lot of sites on “Pretty Little Liars,” YouTube might recommend video clips featuring some of its stars.
Next, check out Google’s Ads Preferences manager at http://google.com/ads/preferences. That page reflects what Google thinks it knows about you when you’re not signed in. You can remove or edit categories of interests.
If you don’t like targeted ads, you can throw Google off by adding a bunch of fake interests. Or simply turn it off by hitting the “Opt out” link and button. You’ll still get ads, just not targeted ones. The page might give you a few chuckles, as Google’s guess of your age and gender is often wrong.
The Dashboard is tied to your Google account, while the ad manager is specific to your browser, so you’ll have to do this with each browser on each computer or mobile device you use.
Take advantage of your browser’s privacy modes
Major browsers offer a stealth mode. Typically, that means things you do aren’t recorded in your browser’s history files, and any data files added by a website for tracking get deleted after you’re done.
On Chrome, look for “new incognito window” under the picture of the wrench. Microsoft’s Internet Explorer calls it “InPrivate Browsing” under “Safety.” The feature is called “Private Browsing” in Firefox and Apple’s Safari.
While you’re at it, you can delete data already recorded by the browser. Look for a menu item that says “delete,” “clear” or “reset.”
Keep in mind that some services won’t function properly in stealth mode. Netflix’s streaming service won’t operate, and Gmail won’t store password information to automatically sign in next time.
Also, Google will still have your numeric Internet address. Stealth mode will curtail tracking but won’t make you completely anonymous.
Use anonymizers
Several services are available to help you mask your Internet address. Requests to retrieve e-mail or get search results will get bounced through multiple servers to get to a website such as Google. That means Google would have the address of the last computer on that chain, but not yours.
A popular free option is Tor, though it requires a software download and can slow down Web surfing.
Stay offline
Even if you take all of the above steps, it won’t guarantee anonymity or track-free browsing. For starters, your Internet service provider has information on you regardless of what Google has and does with it. With a subpoena, it can link your name to nameless IDs in Google’s logs.
The products and techniques I’ve outlined here can help, but the only way to completely protect your privacy is to disconnect.
You may actually like the policy changes. Combining data allows Google to do such things as suggest spelling corrections in Google’s online word processing program for contacts you have in Gmail or chat.
Many people complained when Facebook introduced feeds of friends’ status updates to save you from having to sift through dozens of profile pages to see what your friends are up to. These days, few people can imagine Facebook without that.

Article source: VIN News.

Important Tips on How to Develop a Successful Social Media Marketing Campaign

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The following was posted by a high ranking Social Media Marketing company in Toronto, iRISEmedia.com.

How to Develop a Successful Social Media Marketing Campaign – Part 1 – Facebook

There is a lot of discussion on the importance of Social Media Marketing. This article will explain how to build your Facebook business profile and provide some tricks to make it more “likeable” by Facebook‘s users.

If you go to the Facebook profiles of major brands, you will see that they all have clever and playful layout which grabs the attention.

Social Media Marketing – Facebook: Custom Name and Photo

Recent Facebook updates have opened up more space for users’ creativity and profile customization. Your new cover photo which will appear on your Timeline will tell users about your company even more than one might think. It can be a logo or another eye-catching and colorful picture which will draw attention of Facebook‘s users. Make certain to take advantage of these new features on Facebook.

Social media marketing – Facebook: Profile Picture and Thumbnail

Facebook‘s profile picture and thumbnail are the best places for your logo. Your logo appears every time you update your news feed or comment on news on other Social Media Networks. Show your customers and potential clients that you stay up to date with current news and interact with the world while using Social Media Networks.

Social Media Marketing – Facebook: About

Don’t forget to add a short but “straight to the point” description about your company, industry and what your core business is about. When Facebook’s users click an “about” button, they will see more detailed information about your company: mission, company’s overview and description. As “basic info” you can add a company’s major historical dates or milestones that have been reached, awards your company have received; products and contact information. Apart from your website, Social Media Networks and channels are another way to tell the world why your business stands apart from the crowd.

Social Media Marketing – Facebook: Style

What makes one brand differ from another? Consumers tend to associate various colors shades and styles with certain brands. Therefore, it’s important for your brand to raise awareness among your customers through using particular color shades and one style on various Social Media Networks.

How to Develop a Successful Social Media Marketing Campaign – Part 2 – Facebook

We are presenting a series of articles on Social Media Marketing and how to make it work for your website. Each article will focus on one Social Media Channel and various tools and techniques which are essential in building a successful virtual presence through Social Media. Our first article dealt with making a creative and attractive profile on Facebook and can be read here (Source: http://www.irisemedia.com/blog/2012/04/02/important-tips-on-how-to-develop-a-successful-social-media-marketing-campaign-facebook-part-1.html).

Social Media Marketing has become an essential part of any corporate marketing strategy. In this article we will talk about new Facebook features that will help your business enhance your Social Media Marketing initiatives.

Social Media Marketing – Facebook: Give Your Feature Post a Star

If you “star” a post on your timeline, it expands to widescreen. With this new feature, you can highlight the posts (e.g. about your recent deals and offers, new products and services) that are important for your business and they will definitely grab the attention of Facebook’s users.

Social Media Marketing – Facebook: Pin a Post

Another headlined post is a “pinned” post! Pin a post to the top of your timeline and it will stay there for 7 days. What will your company gain from a pinned post? It will save you time because you will no longer have to update the same post again and again. Instead, just pin your featured deal or an offer and make the Social Media Channel work for you.

Social Media Marketing – Facebook: Be a Responsible Admin

If you wanted to see the real outcome of your Social Media Marketing presence, the new Facebook admin panel is exactly what you were waiting for. Now with this new feature you will be able to view notifications and new “likes”, respond to messages from Facebook’s users, and view your page insights along with other useful features. Facebook is becoming increasingly business friendly further helping companies to manage their Social Media Marketing.

Social Media Marketing – Facebook: Organize Your Views and Apps

You can manage all views and apps (e.g. likes, notes, videos or even your customized apps) appearing on your Facebook profile. Swap their positions (note that you can’t move the photo view), so the most important ones will appear on the first row, while others will be shown if Facebook’s users click an “expand” button.

iRISEmedia.com is an internet advertising agency specializing in Social Media Marketing. We are located in Toronto, Ontario and service the GTA and all of Canada. We also serve clients in the U.S. and parts of Latin America.

How to Develop a Successful Social Media Marketing Campaign – Part 3 – Facebook

Social Media Marketing – Facebook: How to Increase “Likes”

Social Media Marketing – Facebook: How to Get More “Likes” For Your Fan Page

If you ask a Social Media Marketing specialist about the best ways to get more “Likes” on your Facebook fan page, you will probably hear the same answer: 1) having a “Like” button or a “Fanbox” on your website, blog or other Social Media Channels 2) include a link to your Facebook page in your electronic signature 3) allowing your fans to leave comments with their Facebook accounts on your website or blog.

Social Media Marketing – Facebook: Using the “@” Symbol

By adding the “@” symbol, you can reach even a wider audience. Every time you respond to a comment or announce a winner of the recent contest, write an “@” symbol before the user’s name and your comment will then appear on his or her page.

Social Media Marketing – Facebook: a “Win-Win” Situation

It is important to provide active users who “like” your page with various incentives such as special deals and discounts. Make your communication interactive and fun! Run a contest, quiz, promotion or a giveaway for your fans on Facebook, and reward them.

Social Media Marketing – Facebook: Apps

Add an “Invite Your Friends” tab, “My TOP Fans” app to announce your superfans, “FAQ” tab, “Forum for Pages” tab to generate discussion, import your content from a blog through “RSS Feed” app or from a YouTube Channel through “YouTube for Pages” app, add your Pinterest, Twitter, Google + accounts to your Facebook page.

Social Media Marketing – Facebook: Promote

Integrate with other Social Media Channels, promote your page in-store, and ask friends, family and colleagues to “Like” your page!

You can read iRISEmedia’s blog to learn more about ways to improve your Social Media Marketing Campaign.

iRISEmedia.com is an internet advertising agency specializing in Social Media Marketing. We are located in Toronto, Ontario and service the GTA and all of Canada. We also serve clients in the U.S. and parts of Latin America.

How to Develop a Successful Social Media Marketing Campaign – Part 4 – Twitter

Social Media Marketing – Twitter: Leverage your Website

Once you set an account on Twitter and create an appealing profile, your next step is to attract and maintain followers. Make sure that you add a widget to your website or a blog as well as add a link to your Twitter account in email signature.

Social Media Marketing – Twitter: Using the @ Symbol

Twitter is a real-life communication: add @name in your tweet, so you will personalize interaction and show others that you pay attention to their tweets; share the links of the news, articles, videos, blogs and photos with your followers; retweet your followers and experts in your field; add value to information you retweet or ask a question.

Social Media Marketing – Twitter: Using the # Symbol

Take advantage of the hashtag symbol. It is a powerful tool to organize tweets. By adding #Subject in your tweet, you can make them more searchable. Through keywords, events and trending topics, users can find you if they are interested in the same subject.

Social Media Marketing – Twitter: Twitter Lists

Create a public list of people you recommend. Through setting Twitter lists, you can follow the most recent trends in your field as well as have a chance to interact with experts and get to know the right people. Your goal is to be listed on other users’ lists.

Social Media Marketing – Twitter: Incentives

Running a Social Media Marketing Campaign (e.g. special offers, discounts, deals, and contests) is one of the most effective ways to attract new and keep current followers engaged.

Social Media Marketing – Twitter: Useful Apps

BlastFollow.com enables you to find and follow users who share your interests. Through Gremln.com app you will be able to set your schedule of tweets which you want to repeat over and over again. Organize your followers and tweets through TweetDeck.com application. Get involved in a conversation which matters to you through TweetChat.com.

Protecting Your Kids From Graphic Content On The Internet

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Image source: kiwicommons.com

The internet is a big place.  It’s a wonderful resource for children.  Research for school reports are simplistic, communication with other kids and teachers is easy and interactive games can keep a child entertained for hours.  Kids think that they can access the world.  Along with those positives there are some negatives.  Dangers lurk at every turn and they prey on unsuspecting people including children.  Those dangers can be as simple as mistyping a word on Dell PCs (i.e., mistyping ‘Lego’ and type ‘legs’ instead) to something more severe.  Parents have to be aware of what is going on online and find a way to protect them.One thing that is protecting children is internet safety laws.  Called COPPA, or the Children’s Online Privacy Protection Act it is there to make sure child personal information is not obtained without parents’ approval.  All websites are required to explain their privacy policies and get parental approval before using a child’s information for their use.  The law also states that a site collecting more information than necessary to play games, enter a contest or other simple tasks is prohibited.  This is implemented but it is not enough.  Prevention starts with you.

There are online protection tools out there to control access to adult material and internet predators.  Nothing is 100% but using this will help some.   Another way to protect kids is to use ISPs.  Internet service providers have control options to block unwanted material from loading onto the computer.  Combining the efforts of both can make the child feel even safer.  It is also important to monitor the child’s activities.  One way is to use a program to check their activity.  Another is to filter websites.  Have the child make a screen mane instead of their real name to protect themselves.

The law and protection tools are still not enough.  Parents have to take an active role to protect their children from foul language, predators and adult content.  Make rules about their time on the internet.  Make sure the children follow them.  In addition to that add other rules.  Some of them are not trading photographs in email and over the internet, keep personal information (name, location, phone number) to anyone and don’t meet anyone in person.  That includes social networks and chat rooms.  For all new friends made online insist of meeting this friend first.  Don’t respond to threatening messages and emails.  Children should not be afraid to talk to you.  If anything is scary be a caring person and listen to what is said without jumping to conclusions.

Parents can do more than this to keep their children safe.  Simple things like keeping Dell products in an active part of the house (not bedrooms), creating an email account together, bookmarking websites and spending time online together can go a long way.  It’s best for parents to become knowledgeable about kid safety online.  Take action if something is wrong.  Protecting your children from online dangers is a job in itself but it is effective.

Infographic: You are Not Safe Online

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The following infographic from onlinemarketingdegree.net shows how you are not safe online. It emphasizes on smart phones, Facebook, the education sector, and password security on major sites.

You Are Not Safe Online
Created by: OnlineMarketingDegree.net