6 Common Prospecting Errors to Avoid in Online Marketing

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New clients are your lifeblood and frequently are the most expensive areas of investment. Sometimes we move so fast that we don’t slow down to think about what we’re doing or saying, how we’re doing it or saying it and if it’s the most effective way for us to get from “Point A to Point B”. Here are six things that we should try to avoid when prospecting to potential customers.




1. More Cold Calls Means More Sales

The success of your prospecting will be much greater if you make less calls and spend more time researching your prospect’s website prior to you picking up the phone. Many sales managers focus on the quantity of calls versus the quality of the call and this practice should be avoided.


2. No Sales Appointments for the Week

Make a goal for yourself – 5 new sales appointments each week. That’s not much to ask – it translates to just 1 appointment each business day. If this sounds like hard work, then you’re probably not investing the time and the energy to make engaging and strategic outreaches.


3. No Content Management System (CMS)

Every prospect call made should be properly documented in a easy to use contact management software program. In your notes, detail facts such as what the company does, the names of the c-level executive, recent news, birthdays, and main competitors should always be included. Review those notes every time you make a follow up call. More importantly, don’t type all your notes in the system while you are on the phone with the prospect. Take out a pen and paper and write down the notes as you speak. When done, summarize the main points in the CMS.


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About iRISEmedia is a web design, social media marketing, online marketing, and online advertising firm in Toronto, Canada. Our team helps clients increase their reach and profitability by developing and implementing customized and targeted online and social media marketing strategies. We service clients in Toronto, Ontario, the GTA and throughout Canada as well as globally.


Tactics for Bloggers to Migrate Readers into Subscribers

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Comic courtesy of

Comic courtesy of

When you will like to convert your readers into subscribers, then you have to get involved into every segment of the blog. The reason is that you have to participate wholeheartedly in this matter. Since, the total involvement is quite appreciable for your audiences. The reason is that they will able to convert themselves into the subscribers as well. Moreover, you have to impress your audiences in the higher degree, and then they will convert themselves into the subscribers as well.


You should keep in your mind that your blog should convey the confidence mark in somehow. Therefore, you will able to create a big impression on the mind of your audiences as well. It is very much important for you to work at this parameter ruthlessly also. Since, the confidence sign will breed the feeling of trust in the mind of the audiences. Once, they are convinced about the confidence in your blog, and then they will be ready for obeying your authority through the subscription as well.


Another point you have to keep in your mind that the usability of your blog comes to the mind of your audiences as a bigger meaning. Otherwise, they will never like to subscribe your blog as well. It is observed that the usability is very much important element for your blog also. Since, the audiences will like to get the useful information and make their decision more accurate as well. You should know that your audiences would always like to get the maximum services from your blog. Therefore, if they get it at the regular interval, then they will definitely buy your subscription. So in this direction, you will no longer worry about it.


In this world, size does matter. So more readerships will bring more exposure. Therefore, if you have greater readerships, then you will able to convince your audience for converting to buy your blog subscription as well. It is a kind of making the way for doing business in the blogging world. Another way you can tell it that the bigger readerships will make your blog to stand out of the crowd in the internet and it will be enough push up for your blog for getting the substantial subscribers as well.

Quality content

The prime root for your blog is the quality content, which will convert your readers into the subscribers as well. The reason is that it is a kind of lofty element, which will give you a better exposure to the internet world. Moreover, if you will see that your blog could not generate the substantial reputation in the blogging world, then you will have to look at the content segment. The reason is that you will need the quality content for your blog as well.

Comfortable wording

If you have a good quality to use the comfortable wording in your blog, then you will have a greater chance to win over your audiences. Therefore, they will automatically convert into the subscribers as well. Actually, the comfortable wording will make your audiences for enjoying your blog reading as well. Therefore, it will infuse the comfort into the mind of your audiences also. Therefore, they will make their mind to convert themselves into the subscribers as well.

Lofty thinking

The lofty thinking is an asset for any blogger. The reason is that it will help the blogger to create the outstanding content in the blog as well. Therefore, your thinking about the life and its surroundings will encourage you to build the quality blog, which will ultimately bring more subscribers in the end as well. You should always know that the audiences will show the signal about their nod when the new subscribers requirement demands as well.

Glossy personality

It is true that your glossy personality will give you an extra advantage over the others. The reason is that it will make you to stand out from the crowd. It is observed that the glossy personality of the blogger brings some well-groomed audiences as well. Actually, it is a kind of a magnetic polarization so that the polarity will work extensively in its own favor as well. One thing is sure that if you are a good one, then you will also attract the good one. Therefore, in your blog, your glossy personality will make your audiences more attractive due to your presence as well.

Therefore, first you have to prove yourself as the competent mastermind in your blog building and its functions. So that your audiences will automatically convert themselves into the subscribers without any doubt.