Internet Marketing

The Simple Link Building Technique Most SEOs Get Wrong

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backlinks-street-signWe found this article to be an eye-opener and therefore decided to re-post with credit. -RJH Solutions Staff
Ken Mcaffin discusses the simple link building techniques most SEOs get wrong and outlines the method using Scout that will give you some great ideas.

The more ways you can generate quality inbound links to your site, the better. Google has raised the bar and we all need to get the most from the link building work we do. ‘Broken Link Building’ is a white-hat technique that can really be done at scale. Yet it is a technique that is misunderstood and therefore many SEOs are not getting the results they could.

In this article I want to explain where many people go wrong in broken link building and outline a method that is likely to greatly improve results.
Broken Link Building as it is understood by many SEOs is a simple process. There are three steps:

  • Step 1: Find quality resource or links pages
  • Step 2: Check each page for broken links
  • Step 3: When you find a broken link, tell the webmaster and suggest a resource of your own to replace it.

Let’s work through this process step by step, and then look at how it can be radically improved.

Step 1: Find links or resources pages in your industry – these are sites that list a long list of resources. Suppose we were promoting a website on organic foods and had designed a content marketing campaign around a guide on the nutritional benefits of organic food.

In our campaign, we’d want to get links from resources lists – lots of them – like this one published by nutrition consultant, Nicole Meadow.

 

You can easily find such resources by doing a clever search on Google – like [nutrition inurl:links].

 

This search has returned over 500,000 results – of which you can see up to 1000 in Google results.

You can do the same type of search for your own sites. Start the search phrase with your keyword followed by inurl:links.
keyword inurl:links

This tells Google to return pages that are relevant to your keyword, and have the word ‘links’ in the URL.

So if you sold mountain bikes, you’d do this search:
mountain bikes inurl:links

Which would give you these results (with one of the resources pages inserted):

 

The links and resources pages such searches uncover can be extremely popular and attract a lot of links.

But sometimes, the links on the page can be broken – a reader clicks on one of the resources and gets a 404 page not found message. That’s bad news for the reader because they can’t find the resource that they’re interested in.

And it’s also bad news for the publisher because their readers are disappointed and therefore think less of the site.

So we’d be doing the webmaster a favor if we found such broken links and told them about it – and because we’ve done them a favor, they’ll be keener to give us a link in return.

Step 2: Next, we’ve got to find which links on the page are broken. Go to any of the resource pages and look for broken links by using a free link checker like this one Link Checker. We ran the check on the NutritionWise page and sure enough, we found a broken link pointing to a site called www.mypyramid.gov – the Link Checker highlights it on the page:

 

Step 3: Now that we’ve found a broken link, we can write to the publisher, tell them about the broken link on the page and hope that they’ll be grateful enough to list our site instead.

That’s it – a very simple process.

 

The bad news about this simple process

You’ll find many articles on the web telling you this is the way to do broken link building – and it does work – sometimes the webmaster will pay attention to your email, fix the link and give you a link as well.

But the bad news is that it takes so much time – and you’ve got to suggest a pretty good piece of content to get the site to correct the mistake and link to you as a reward for your good work.

So after trying to do it this way, many SEOs realise how much time it takes and that the relatively meagre rewards do not justify the effort. They decide that broken link building is not for them.

But this is not the way to do broken link building at scale.

The method sounds reasonable but a fantastic opportunity was missed at Step 3 and this is where most SEOs get it wrong.

How broken link building can be done at scale

So where was the missed opportunity?

What this process fails to recognize is the full potential of finding a resource like MyPyramid.gov.

Nicole Meadow linked to MyPyramid.gov because she thought it was a quality resource. She thought that visitors to her own site would find it useful and she’d get some kudos for pointing it out. That is why people create links and resources pages – to share great stuff.

So if Nicole thought MyPyramid.gov was a quality resource, then lots of other people would think so too – and link to it to share with their readers. And every link from those sites to MyPyramid.gov will also be broken. So if we collect all the domains pointing to MyPyramid.gov, we have multiple broken link building opportunities.

So how many domains link to MyPyramid.gov? Here’s an analysis of MyPyramid.gov using MajesticSEO.com – it shows that there are over 56,000 domains that link to the site – and each of these links will be broken! What a treasure trove of broken link building opportunities.

 

This means that when you find a broken link on a resource page, your first step should not be to rush off and send an email to the webmaster. Your first step should be to find other domains that link to the same broken resource.

So when working at scale the broken link building process becomes:

Step 1: Find multiple resource pages in your industry. Each of these will list multiple quality resources – a percentage of which will be broken (on average 10%). The more resource pages you find, the more broken link opportunities you will uncover.

Step 2: Scrape all the links from these resource pages and check their status to find broken links. The majority of these broken links will point to valuable resources that have moved or no longer exist.

Step 3: For each resource that has moved or no longer exists, do a link analysis to find other pages that link to the same broken resource. Concentrate your efforts on those that have around 100 linking domains or more.

Step 4: Create a customizable email pitch template for each broken resource and send a pitch to each linking domain.

This process dramatically increases the volume of broken links that you find for just a little extra effort. Follow these steps and you’re in a position to do broke link building at scale.

 

The importance of keywords in broken link building research

Fundamental to broken link building at scale is the need to find as many prospects as possible. To do that you’ve got to conduct multiple searches.

For example, we could do searches such as:

  • [nutrition inurl:resources] or
  • [nutrition inurl:links] or
  • [nutrition inurl:websites] or
  • [nutrition inurl:”recommended resources” and so on.

And the same, say on food health:

  • [“food health” inurl:resources] or
  • [“food health” inurl:links] or
  • [“food health” inurl:websites] or
  • [“food health” inurl:”recommended resources” and so on.

And organic food:

  • [“organic food” inurl:resources] or
  • [“organic food” inurl:links] or
  • [“organic food” inurl:websites] or
  • [“organic food” inurl:”recommended resources” and so on.

All of these searches will produce relevant resources pages.

The choice of keywords in these searches is important.

One common mistake is to use the keywords you are trying to optimize for to find resource pages. Say we were optimizing for the phrase “nutritional benefits of organic food” and used that in the search for resources. We’d not get many results:

 

We’d only find two resource pages.

Sites that are interested in nutrition per se, are likely to have some interest in the nutritional benefits of organic food.

And when we just use the word ‘nutrition in our search string, we find many more results:

 

 

Improving your creativity with Wordtracker’s Free Scout

When you’re buried deep in SEO, your optimization targets are sure to dominate your thinking. So you need some help in stretching your creativity.

One exercise I’ve been using for years is to take a few articles from top sites like the NYTimes.com or the BBC and then analyse them for phrases that I might not immediately spring to mind.

Now, there a new free Wordtracker tool to help you. It’s called Scout and it picks out the phrases on a page. Apply it to a quality articles and you’re sure to get some great ideas:

 

Repeat this process several times and the number of relevant concepts you gather will definitely expand.

 

Final words

Broken link building is one of the few white-hat link building techniques that can be done at scale. But the simple process most people use will not give you sufficient volume. However, concentrate on finding popular resources that are no longer live – and have many domains pointing to them – and you will find a wealth of opportunity.

 

Need to Get More Quality, White-hat Links?

Broken Link Building can be a fantastic source of quality, white-hat links. It’s a strategy that fits easily into any campaign. Ken McGaffin and Garrett French will teach you step-by-step in a new 12-part online video course. Just click BROKEN LINK BUILDING VIDEO COURSE to find out more..

Originally from: http://www.wordtracker.com/academy/the-simple-link-building-technique-most-seos-get-wrong

10 Cool Things You Need to Best Optimize Adwords Campaigns Today

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Adwords-logoIn my last few years managing Adwords accounts, I learned a few tricks and shortcuts. These are meant to not only make ones Adwords life easier but also more efficient when optimizing campaigns. Here are some of these tricks/tips.

1. Search All Accounts

Managing a ton of accounts? Need to find that one campaign/account? A small link called “Search All Accounts” in the MCC dashboard should help.

2. Adwords Editor

Adwords Editor becomes a huge resource when managing multiple campaigns by city, season, etc. and you need to do repetitive tasks like copying accounts over, or importing data from Excel, or setting a bulk keyword bid, etc. The sooner you utilize Adwords Editor, the easier your life will be.

3. Bulk Budgets

In Shared Library you can do Budgets. This helps consolidate many accounts of the same type so when doing budget adjustments, the time spent gets reduced to a fraction.

4. Filter, then increase/decrease bids

Need to reduce CPC in a jiffy and run through tens of thousands of keywords? No problem. Set up a filter (Create Filter) in Keywords for top impression share, then reduce by a certain percentage. Keep doing so daily to get your optimal number.

5. Lost Impression Share (IS)

Lost Impression Share will give you a good percentage of how many impressions a given keyword is missing. This can be due to low CPCs, limited budget or low quality score.

6. Est. 1st Page Bid

Incredibly valuable. This will tell you how much you need to spend to get your keyword on the page 1 of Google. You can risk having your CPCs a bit lower, but that means the keyword term will fall off of page 1 much of the time, and only on a few occasions will the Ad show up, generally at the bottom of Page 1. This then leads to a lower CPC which then causes the first-page bid to go even higher. It’s actually cheaper (relatively) to increase the keyword CPC to the Page 1 bid, and if you’re feeling adventurous, the “Top of Page” bid.

7. Display URL and On-Page SEO Mean Nothing

That’s correct – in terms of Adwords that is. Page load time and low bounce rate do. I admittedly used to think that on-page SEO caused higher quality score per keyword. I was wrong: low bounce rate does, and this usually is catalyzed by fast page-load time and if an offer is compelling enough for one to stay on the page and not “bounce.”

8. “Rotate Indefinitely” is Your Enemy

One of the campaign settings is “Rotate Indefinitely.” This is Adwords’ version of evil in my humble opinion. This causes all Ads to rotate evenly whether they are good or not. The bad ones when rotated will cause fewer CTRs, and thereby higher CPC’s. Avoid at all costs. If experimenting, use “rotate evenly” instead which serves to optimize Ads; otherwise, just do “optimize for clicks” – it’s easier.

9. Callout Extensions Are Your Friend

Callout Extensions is one of Google’s “latest and greatest” new features to roll out, especially now in Canada. Callout extensions contain compelling text that state “30% off until June 1st,” etc. Callout extensions differ from sitelinks in that sitelinks are physical links to other pages on ones site (though they can contain small descriptions with Advanced sitelinks), whereas callout extensions contain compelling text. Callout extensions can increase keyword CTR by up to 30% (source: don’t ask).

One bummer about Callout Extensions is that it isn’t available yet in Adwords Editor. This can be time consuming when dealing with tens of campaigns to copy them over. Perhaps Google will add this in a future version of Adwords Editor.

10. Learn Adwords’ API structure with Google Docs

Adwords’ API is supposed to automate/ease tasks better. What’s awesome here is that you can place data in a Google Docs spreadsheet and connect the two together. Not feeling up to learning the API from scratch? No problem. There are lots of free samples to copy/paste from from resources such as Search Engine Land.

 

So that’s it in a nutshell. Let me know how your Adwords experience has been today after reading these tips!

Internet Data Usage (Bell v.s. Rogers): Is That How They Calculate It On Your Bill?

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uptime-downtime

Photo courtesy of play.google.com

This is nothing new. Over the last 6-7 years big Canadian phone/data/ISP providers like Bell and Rogers have set a bandwidth cap for users paying for their internet service. They would charge a certain amount, and then have a cap. How accurate is this cap though?

A friend of mine that presently owns his own private ISP company recently informed me that it’s impossible for these ISP companies to accurately tell you how much data you’re using: it’s impossible. With Rogers, what they do is take a survey of all users around a block, then average this amount. With Bell, they take the username of your Modem and charge any bandwidth from that username, which is relatively more accurate.

How Rogers Does It

I found this out the hard way on two occasions. We originally started out with Rogers internet in 2007. Back then, Rogers didn’t have the bandwidth cap they have now. We ended up switching to a different internet provider once we saw that our overage charges ended up making our internet bill double what it should have been. We later found out that rhere’s a “black box” between what Rogers says one is using and what one actually is using. Bottom-line, Rogers takes an average of the whole block you are on and charges each person the same data. Apparently, one or more people were using too much bandwidth and we were getting hit with a way-too-high average for the block!

How Bell Does It

We later on switched to Bell’s internet service. A Bell salesman was going from apartment to apartment on our block selling plans at a very reduced rate for the first six months. We signed up, as did many others. After the six month deal ended, we saw that not only did our rates go up, but Bell upped the rates every so often. What caused us to end up switching providers was when we saw how much bandwidth we were “using” and knew ourselves that we could not have possibly have passed the bandwidth mark (which was capped at 265 GB). The fact that Bell was making such a claim that we were starting to go over made us suspicious.

We later on found out Bells’ methodology. Bell takes the username associated with the modem/router they give you and calculates data, which is a more accurate metric. The only problem there is in the modem Bell gives each customer. Bell gives a modem/wireless router combo that has a poor signal. Get this: the Wireless router portion of each modem is not very secure at all. Even if you set a secure password, there are still ways for one to hack it. And once its hacked, Bell charges your router indiscriminately. There’s no way for them to determine what was “invalid” data usage and what wasn’t. We ended up leaving Bell’s internet, but not before getting hit with an $80 overage charge on data. Never again.

Colosseum Internet

As far as I know, Colosseum Online is the only “truly unlimited” internet provider, charging nothing extra. I’ve been using them so far and am happy.

HostSo.com Web Hosting Services Review – Negative

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hostso-logo_bgRecently I was advised by a friend of mine to try switching my web hosting to HostSo. The pitch was that they operated a server that had 12 GB of RAM, and if one paid only $8.56/month for their ULTRA plan, one had unlimited space. I decided to give it a shot, which lasted a total of three days.

Here’s how it went: I went to the website and purchased the hosting plan. That setup was straightforward. One thing that gave off a red flag was the inability for them to enable Shell access on my own account for “security purposes.” That bothered me was that my website files, zipped, were too large to be unzipped on their server.

I had asked server support via Live Chat to unzip the files for me if possible. They did – to an extent. When they unzipped my website files they forgot to include all subdirectories and pointers. That left behind a huge mess of files all in the same directory for me to delete, as there was not much more I could do with them. I realized then and there that I would need to upload all website files the old-fashioned way.

After doing that (many hours later), setting up the necessary MySQL databases for my WordPress sites and pointing everything correctly, I noticed that my websites were all running slowly despite the claim that the server ran on 12 GB of RAM. My guess was there were already too many websites being hosted already on their server which was causing the sites to already run slowly. I set up WP-SuperCache (or W3-Total Cache, I forget which – they’re both good) to cache and speed up the sites. That helped a little. Then the unspeakable (in terms of customer service) happened.

The following day after my sites were launched I noticed that none of my WordPress sites, built on a Multisite configuration, were showing. I found that the “Permissions” to the required website directory were set to “000.” I reset the permissions of that and all subdirectories, then asked server support what happened. Their response? “Oh, we decided to disable that directory as it was causing too much of a load on our server.” Well duh! Websites do tend to do that. They also instructed me to optimize my databases and it won’t happen again. When I did, I replied that I had done so, but that what bothered me was that they took my sites down without my asking, and that concerned me from a business perspective. They replied that it won’t happen again before they warn me, and that I need to continue optimizing my databases. I decided then and there to leave their hosting in a flash.

When I asked to leave their hosting, they asked me why and I explained that their hosting didn’t meet my business requirements. It took a lot of back-and-forth with setting up a formal ticket, among other things, to finally get some sort of Credit Cart refund. Since they were using 2Checkout to process their payments, they returned the exact amount I paid them, but I received something like $8 less than they paid me due to 2Checkout’s insane processing fees. Whatever, at that point I decided to cut my losses.

I later learned from doing some Google searches that others had real complaints about HostSo’s Services. Among them were:

http://www.webhostingstuff.com/review/HostSocom.html

https://wordpress.org/support/topic/hostso-or-blue-host

https://forums.digitalpoint.com/threads/hostso-com-another-scam-company.1654806/

In short, never again. I had a terrible experience with them and don’t want to see others fall into the same trap.

6 Common Prospecting Errors to Avoid in Online Marketing

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New clients are your lifeblood and frequently are the most expensive areas of investment. Sometimes we move so fast that we don’t slow down to think about what we’re doing or saying, how we’re doing it or saying it and if it’s the most effective way for us to get from “Point A to Point B”. Here are six things that we should try to avoid when prospecting to potential customers.

 

prospecting

 

1. More Cold Calls Means More Sales

The success of your prospecting will be much greater if you make less calls and spend more time researching your prospect’s website prior to you picking up the phone. Many sales managers focus on the quantity of calls versus the quality of the call and this practice should be avoided.

 

2. No Sales Appointments for the Week

Make a goal for yourself – 5 new sales appointments each week. That’s not much to ask – it translates to just 1 appointment each business day. If this sounds like hard work, then you’re probably not investing the time and the energy to make engaging and strategic outreaches.

 

3. No Content Management System (CMS)

Every prospect call made should be properly documented in a easy to use contact management software program. In your notes, detail facts such as what the company does, the names of the c-level executive, recent news, birthdays, and main competitors should always be included. Review those notes every time you make a follow up call. More importantly, don’t type all your notes in the system while you are on the phone with the prospect. Take out a pen and paper and write down the notes as you speak. When done, summarize the main points in the CMS.

 

Read More

 

About iRISEmedia

iRISEmedia.com is a web design, social media marketing, online marketing, and online advertising firm in Toronto, Canada. Our team helps clients increase their reach and profitability by developing and implementing customized and targeted online and social media marketing strategies. We service clients in Toronto, Ontario, the GTA and throughout Canada as well as globally.

 

The 12 Top IT Jobs That Will Fast Track Your Career

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Searching for a new job can be daunting and frustrating at times. Luckily, this doesn’t seem to be the case for many IT professionals. IT jobs are the leading edge of job growth, and are projected to grow more than twice as fast as the average of all occupations. This is reassuring news for those looking into IT careers, recent graduates, and those professionals looking to advance in their career.

Source: http://www.kalliance.com/blog/infographic/12-top-jobs-will-fast-track-career/

Tactics for Bloggers to Migrate Readers into Subscribers

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Comic courtesy of zitscomics.com

Comic courtesy of zitscomics.com

When you will like to convert your readers into subscribers, then you have to get involved into every segment of the blog. The reason is that you have to participate wholeheartedly in this matter. Since, the total involvement is quite appreciable for your audiences. The reason is that they will able to convert themselves into the subscribers as well. Moreover, you have to impress your audiences in the higher degree, and then they will convert themselves into the subscribers as well.

Confidence

You should keep in your mind that your blog should convey the confidence mark in somehow. Therefore, you will able to create a big impression on the mind of your audiences as well. It is very much important for you to work at this parameter ruthlessly also. Since, the confidence sign will breed the feeling of trust in the mind of the audiences. Once, they are convinced about the confidence in your blog, and then they will be ready for obeying your authority through the subscription as well.

Usability

Another point you have to keep in your mind that the usability of your blog comes to the mind of your audiences as a bigger meaning. Otherwise, they will never like to subscribe your blog as well. It is observed that the usability is very much important element for your blog also. Since, the audiences will like to get the useful information and make their decision more accurate as well. You should know that your audiences would always like to get the maximum services from your blog. Therefore, if they get it at the regular interval, then they will definitely buy your subscription. So in this direction, you will no longer worry about it.

Readerships

In this world, size does matter. So more readerships will bring more exposure. Therefore, if you have greater readerships, then you will able to convince your audience for converting to buy your blog subscription as well. It is a kind of making the way for doing business in the blogging world. Another way you can tell it that the bigger readerships will make your blog to stand out of the crowd in the internet and it will be enough push up for your blog for getting the substantial subscribers as well.

Quality content

The prime root for your blog is the quality content, which will convert your readers into the subscribers as well. The reason is that it is a kind of lofty element, which will give you a better exposure to the internet world. Moreover, if you will see that your blog could not generate the substantial reputation in the blogging world, then you will have to look at the content segment. The reason is that you will need the quality content for your blog as well.

Comfortable wording

If you have a good quality to use the comfortable wording in your blog, then you will have a greater chance to win over your audiences. Therefore, they will automatically convert into the subscribers as well. Actually, the comfortable wording will make your audiences for enjoying your blog reading as well. Therefore, it will infuse the comfort into the mind of your audiences also. Therefore, they will make their mind to convert themselves into the subscribers as well.

Lofty thinking

The lofty thinking is an asset for any blogger. The reason is that it will help the blogger to create the outstanding content in the blog as well. Therefore, your thinking about the life and its surroundings will encourage you to build the quality blog, which will ultimately bring more subscribers in the end as well. You should always know that the audiences will show the signal about their nod when the new subscribers requirement demands as well.

Glossy personality

It is true that your glossy personality will give you an extra advantage over the others. The reason is that it will make you to stand out from the crowd. It is observed that the glossy personality of the blogger brings some well-groomed audiences as well. Actually, it is a kind of a magnetic polarization so that the polarity will work extensively in its own favor as well. One thing is sure that if you are a good one, then you will also attract the good one. Therefore, in your blog, your glossy personality will make your audiences more attractive due to your presence as well.

Therefore, first you have to prove yourself as the competent mastermind in your blog building and its functions. So that your audiences will automatically convert themselves into the subscribers without any doubt.

IT Jobs with the Highest Pay and Fastest Growth – Infographic

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If you are thinking about switching jobs, especially jobs in IT, this infographic is for you. According to staff.com’s research, IT jobs have been fueling the economy worldwide. And it will continue to do so in decades to come.

Staff-infograph_IT-jobs

Staff.com – Connecting Great Companies with Global Talent

How to Create Marketing Emails that Get Read

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Email-MarketingPeople do not like or want marketing emails. Even the people who sign up for them are not going to read them with the consistency that marketing company hope they will. You may spend hours working on your marketing email, but there is a chance that many of your mail list entries are going to give it a glance at best. Most of them are going to ignore it, which may lead you to the conclusion that spending less time on your email is a good idea, which is a bad idea. Here are some tips to help you.

1. Spend a Lot of Time on Your Emails

Yes, a lot of people are only going to glance at your email and a
lot of them are going to ignore it, and yes this means that a lot of your time is wasted, but not all of your time is wasted. You are not creating your email for the people who ignore it. You are creating your email for the few people who take the time to read it. These are the people you need to win over because if you prove that your email is worth reading then there is a chance your viewer may read another one. If your email is a quick-hash effort then you are just going to convince people not to read your emails in the future.

2. Learn How to Stay Out of the Junk Mail Folder

This article is not going to go into the many techniques for staying out of the junk mail folder. That is for another article, but staying out of it is part of the battle. But, do not be too dismayed if your emails do end up in there, as many people use the junk mail folder as a pseudo-less-urgent file. For example, a lot of people have YouTube subscriptions but do not want to come back off holiday and see their inbox full of the new YouTube video updates, so they have them sent to their junk mail folder. They are not important enough so that it matters if the system deletes them, but they are mildly interesting and will be looked at now and again. If your emails fall into this category then be grateful. It could be worse, as you could have been blocked.

Start with a Hook and Offer Semi-Instant Gratification

If you are going to use a hook then you need to reel them in right away. So many people make the mistake of putting a hook at the top of the email and then making the user read to the bottom before finding out what they want. This is a mistake and is the fastest way to make your annoyed and frustrated reader block you forever. If you are going to give them a hook then give them instant gratification. If your email subject line and title says, “30% off discount code” then give them the code right after the title.

Consider a Hook with the Subject Line

Only consider the hook with your subject line, as people are used to having a hook in the subject line. They are used to the hook being a big nothing, so be careful in your considerations. They are only effective in most cases if you are stood in a very good standing with the reader.

Be Upfront with Your Subject Line

Some people think that being vague on the subject line is something good–it isn’t! This is the Internet, and people are so inoculated against such tactics that they automatically know to treat your message with disdain. Just be honest and up-front about what your email contains. If the user decides that they don’t want your discount for your products, then they would not have wanted it anyway, even if they had opened the email, so you have not lost anything by being upfront. You may have even made your emails a little bit “less” of an inconvenience.

Stop with the Flashing and the Moving

Say this header in a Jewish accent for the best effect. It also better explains it if you think of an old Jewish man complaining about the flashing and the silent blinging graphics. In other words, tone it down as if you were dying your Hawaiian shirt grey. The big flashy emails went out the same time that modems did. There is no need to gain the attention of your viewers like cereal boxes gain the attention of kids in a supermarket. The user is already looking at the screen, so unless he or she has a monkey dancing on his desk, then he or she is going to look at and notice your page. There is no need to light up the screen like a senior citizens trip to Vegas.

Most Amazing Ways to Raise Your RSS Feed Subscribers

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Rss-feeds-subscribersThe RSS feed subscribers apart from the RSS feeds are the best ways to make your website or blog very much user friendly. It helps your site or blog in different ways. Your readers or followers can monitor a number of updates coming on your website or blog and thus read the newly updated content as per their convenience. In fact, this is the basic purpose of installing RSS feeds as it helps in developing your business as well. When it comes to increasing your RSS Feed subscribers, there is not a single option, which can drastically boost up the number of people over your blog or site. It works in different blends, which you can try out at various junctures to boost up the number of RSS Feed subscribers. The below are some of the best ways, which you can try at various junctures to get a gradual result. Let’s check them out:


The RSS button placement

Your readers would fail to find the RSS button they will never be able to subscribe, hence placing them at the visible place is really important. The fact is this task is not at all a brainer thing and can be carried out without much hassle. All you need to do is to place them over the top keeping at the center over the header of your blog or simply at the side bar. Generally people prefer to have orange color; however, you can go as per your blog’s color or scheme so as to make it unique in the rush of many.

Display the number of subscribers you have

Though there is no set rule when it comes to showcasing the number of subscriber’s counts but anything above 500 is worthy to display. Now, why should you do this, well it can be called as a social proof, which they like to know what you are doing and will therefore compel them to subscribe as they simply do not want to miss out the things the other people are seen trying over it. Sharing the numbers can work provided they are tangible and displayed smartly.

Start asking people

This is among the best and biggest tip to consider for increasing your RSS Feed subscribers. You can certainly think of adding one request at the end to request people to join the group or even post a number of tweets on frequent basis asking people to join as subscribers and mind it; it’s not a wrong thing to try. You just have to keep in mind certain basic tips while treading this path. First of all decide whether you want a RSS subscriber or a Newsletter signup, once you decide this you can think of focusing over any one of it and make the same available for your readers.

Submitting to different RSS Feed Directories

The other way to increase the subscribers is to make it visible before your target audience. This can be carried out by submitting the RSS feed to a number of RSS search engines and RSS feed directories.  There are many visitors who are seen searching the RSS feed directories for several topical feeds, which can suit as per your requirements. This can be one of the best ways to attract new people towards your blog.

Write and comment

Guest posting is considered as one of the most incredible options to boost up your RSS Feed subscribers. When you get the opportunity to write down over other blogs you would see your name and blog/site getting automatic promotion. You can even think of going out there and commenting over blogs of your niche area. If you are able to write down relevant reactions and put a link in order to register over your RSS feed you would end up seeing readers getting attracted towards you and thus becoming your blog’s subscriber.

Add quality RSS content

Content matters a lot when it comes to RSS content otherwise why would any visitor would become your subscriber in order to read some boring or low quality content. You are supposed to produce high quality content, which is not only fresh and unique but also entertaining and interesting. Unlike the other communication options, you are supposed to engage your readers with the help of useful and interesting content or else you may fail to attract people towards your blog then forget about subscription.

Final word

By growing the RSS feed subscribers will help you in promoting your business or brand. Hence you are supposed to put down your efforts to keep on multiplying the number of subscribers. The above are some of the best ways to increase your RSS feed subscribers.