Last week, I attended a seminar on Online Reputation Management in downtown Toronto. The main discussion in the seminar was whether online reputation management is dead or not. Important reputation management figures were cited, including Don Sorensen, President of Big Blue Robot Digital Marketing Firm. I share similar sentiments as Sorenson, who argues that “online reputation management is very much alive and inevitable in this digital age; it’s time for companies to improve their reputation management strategy or suffer the consequences…”
Before attending the seminar, it never crossed my mind that people would actually think the term ‘online reputation management’ was a thing of the past. My thoughts are completely the opposite. In fact, I felt privileged to write about it in this feature blog and express my concern.
Online Reputation Management should be a priority for every business and individual with an online presence; I can’t stress that enough. Building a positive reputation can take years to achieve and that all can be washed away by one bad or false review that was not properly managed.