I always maintained that, in the words of the late Steve Jobs, simplicity is indeed the ultimate sophistication. This goes with logos as well. This is why I found it funny how Apple’s own logos went through a major transformation, from the original woodcut with Sir Isaac Newton and the apple tree to the plain silver logo.
Needless to say, simplicity works with logos and everything else.
Let’s look at some other companies with interesting original logos in the gallery below. Some of them are admittedly shocking.
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