Go on Google and type “Apple Twitter.” You won’t see a single Apple account verified on Twitter. You won’t find. Apple, which uses Facebook for Social Media campaigns, doesn’t use Twitter, although some of their employees do.
Yet, you will see a page from Apple’s website that Twitter uses Apple Mac computers for their operations!
Most businesses will expand their presence on Twitter with news updates, etc. Apple will write about Twitter and make it as if Twitter should market with Apple, not the other way around.
I reserve comment.