6 Common Prospecting Errors to Avoid in Online Marketing
New clients are your lifeblood and frequently are the most expensive areas of investment. Sometimes we move so fast that we don’t slow down to think about what we’re doing or saying, how we’re doing it or saying it and if it’s the most effective way for us to get from “Point A to Point B”. Here are six things that we should try to avoid when prospecting to potential customers.
1. More Cold Calls Means More Sales
The success of your prospecting will be much greater if you make less calls and spend more time researching your prospect’s website prior to you picking up the phone. Many sales managers focus on the quantity of calls versus the quality of the call and this practice should be avoided.
2. No Sales Appointments for the Week
Make a goal for yourself – 5 new sales appointments each week. That’s not much to ask – it translates to just 1 appointment each business day. If this sounds like hard work, then you’re probably not investing the time and the energy to make engaging and strategic outreaches.
3. No Content Management System (CMS)
Every prospect call made should be properly documented in a easy to use contact management software program. In your notes, detail facts such as what the company does, the names of the c-level executive, recent news, birthdays, and main competitors should always be included. Review those notes every time you make a follow up call. More importantly, don’t type all your notes in the system while you are on the phone with the prospect. Take out a pen and paper and write down the notes as you speak. When done, summarize the main points in the CMS.
iRISEmedia.com is a web design, social media marketing, online marketing, and online advertising firm in Toronto, Canada. Our team helps clients increase their reach and profitability by developing and implementing customized and targeted online and social media marketing strategies. We service clients in Toronto, Ontario, the GTA and throughout Canada as well as globally.