Matt Cutts – WordCamp 2007 talk: Whitehat SEO tips for bloggers

By the way, if you enjoyed Matt Cutts’ “Straight from Google: What You Need to Know talk from WordCamp 2009,” you might also enjoy his “WordCamp 2007 talk: Whitehat SEO tips for bloggers.”

For convenience, here’s the video below:

And here are the slides from the 2007 WordCamp talk:

Not everyone has seen this talk, so I hope folks enjoy this talk from 2007!

Source: http://www.mattcutts.com/blog/wordcamp-2007-talk-whitehat-seo-tips-for-bloggers/

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  • If you read Stephan Spencer’s write-up, he says some
    people thought that underscores are the same as dashes to Google now,
    and I didn’t quite say that in the talk. I said that we had someone
    looking at that now. So I wouldn’t consider it a completely done deal at
    this point. But note that I also said if you’d already made your site
    with underscores, it probably wasn’t worth trying to migrate all your
    urls over to dashes. If you’re starting fresh, I’d still pick dashes.

    • I wan to learn more about Stephan’s writing. Can you provide me some in formation?

      SEO Consultant

    • Anonymous

      I also would pick dashes. They for sure are better than underscores. However, you can always change underscores to dashes, do 301 redirects in your .htaccess or isapi_rewrite file (depending on if your web server is IIS or Apache/Lighttpd/other), and attempt to modify as many backlinks on other sites as possible in the process. Then again, whether it’s worth it or not in the end depends on you.

  • If you read Stephan Spencer’s write-up, he says some
    people thought that underscores are the same as dashes to Google now,
    and I didn’t quite say that in the talk. I said that we had someone
    looking at that now. So I wouldn’t consider it a completely done deal at
    this point. But note that I also said if you’d already made your site
    with underscores, it probably wasn’t worth trying to migrate all your
    urls over to dashes. If you’re starting fresh, I’d still pick dashes.

  • I also wanted to point out something I’m pretty proud of. If you were at
    the site review session at Pubcon last year in Vegas, you might
    remember that there was a chiropractor who wanted to do well for the
    query San Diego Chiropractor. At the time, Danny Sullivan tested him a bit and said “Well, you might want to put the words ‘San Diego Chiropractor’ together on the page that you want to rank.”

  • I also wanted to point out something I’m pretty proud of. If you were at
    the site review session at Pubcon last year in Vegas, you might
    remember that there was a chiropractor who wanted to do well for the
    query San Diego Chiropractor. At the time, Danny Sullivan tested him a bit and said “Well, you might want to put the words ‘San Diego Chiropractor’ together on the page that you want to rank.”

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